circaNEXT  >  a creative agency

graphic design, advertising, brand development, web design,
digital media, creative direction, innovative visual communication

Baltimore Mass Choir a non-profit organization

A priority for the design was that it be dynamic, appeal to a diverse audience and translated in a single color. The complexity of this design is in the way the negative space is treated to create a central unifying element in the form of a cross and the form of the outer elements suggesting doves in flight. The design is clearly religious though not with a heavy hand or in a cheap way.

Sometimes success is measured in small triumphs: Upon first seeing the design, the client remarked that it would make a great tattoo. 
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