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circaNEXT > a creative agency
graphic design, advertising, brand development, web design,
digital media, creative direction, innovative visual communication
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At the Art is an Australian child-advocacy organization that celebrates
Make a Noise Day.
When I first pitched the idea of a design centered around a line drawing of a
child screaming the client hated it. They were polite and professional, but they
didn't like it. After some time, I heard back from the client and found that
they had a change of heart and had warmed up to the idea. We decided to see
where the design would go.
The design process from that point had us thinking about font
and the shape of
the eyes of the drawing. At the end, we decided to go with a font that looks as if a child has
written the letters. The eyes also changed to add some character and depth to
the face.
When working with non-profits, it is important to create something that can be
used in different iterations without losing the integrity of the original
design. On slide three you can see one such iteration that can
easily be used to print on buttons or t-shirts. The last slide shows the design at
work in yet another iteration.
We strongly believe in the work of this organization and very glad we can play a
part, if even in a small way.
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www.attheark.org.au
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© 2013 circaNEXTss="style8">© 2013 circaNEXT |
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